The Gap has just started a two week campaign to entice us consumers to bring in our old denim to get a discount on a new pair of jeans. Cotton Incorporated, a cotton-industry funded research and marketing company, has partnered with the Gap do to this drive in about 1,000 of their stores across North America and Puerto Rico.
Your old denim will be given a “new life” by being converted into UltraTouch natural cotton fiber insulation and donated to communities in need. For more information about eco-friendly insulation visit our very recent post here.
You will get 30% off of a new denim purchase from Gap, GapKids, or babyGap through March 14, 2010. You will get an additional 5% off if you use your Gap, BananaRepublic, or Old Navy card. Some fun jeans available now at the Gap for women are their “easy straight destructed jeans (faded)”, “easy straight patched jeans”, and their “faded dark flared jeans”. For men, there are several stylish cuts available such as Authentic, Boot, Standard, Easy, and Loose. The image above is the men’s “authentic distressed classic blue-wash” jean.
The “Recycle Your Blues” event is featured on Cotton’s From Blue to Green site where you can read more about the history of the program, the process, and find out how to get involved. Visit Gap to see if your local store(s) are participating.
Another way to recycle your jeans to be made into insulation is to contact Habitat for Humanity to see when you are able to drop off your used jeans. If they are partnering to collect jeans with anyone you may be able to get involved to round up your community to donate. Same goes for the Gap’s drive this time around — let everyone know!
(Sources: Gap, eHow)
N.Parkington
Natalie lives in San Diego, California and enjoys a healthy organic vegetarian lifestyle (with chocolate as the exception...). She does what she can for the environment and is constantly making adjustments to become greener in all...
i’m going to have to take advantage of this deal thanks for sharing!