Environmentally Conscious Gum

Yep, even products like chewing gum can have detrimental effects on the ecosystem. We’ve all seen those black spots on the sidewalk from gum that has been dropped there and dried up in the sun. Not the mention the disaster that occurs when chewing gum finds its way into clothes or hair. A spin-out company from the University of Bristol called Revolymer has addressed these very issues . Their gum, called Rev7, can easily be cleaned up with soap and water, making it vastly more removable from unwanted places.

According to Chris Tamillo, Revolymer’s Vice President of Sales and Marketing who led the launch of Rev7,  “Revolymer is offering a premium product that will change the chewing gum industry significantly.  There is both an appetite for this new brand in the US and a willingness to provide consumers with a product that is better for the environment but does not sacrifice on quality.”

The confectionery concoction degrades into environmentally safe minerals, inert products, and biodegradable materials once it is thrown out. Once the gum is brought into contact with water, it takes approximately six months to disintegrate completely. Not exactly fast, but compared to the conventional chewing, breaking down in six months is a whole lot faster than practically never.

The company places on distributing the product for sales in early 2011, so keep and eye out and give the new gum a try. They will debut with classic peppermint and spear mint flavors with additional flavors to arrive in the near future.

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