
Here is a bit of an article on World Watch Institute’s website. Check out part of it below…
Fewer U.S. citizens consider climate change to be a “serious threat” compared to two years ago, even as scientific evidence demonstrates that the problem has become increasingly severe, according to a recent nationwide public opinion poll.
The Pew Research Center for the People and the Press survey suggests that climate change campaigns are not adequately explaining the latest science to an audience that needs to reduce emissions substantially in order for the world to avoid the most damaging effects of global warming.
The survey, conducted between September 30 and October 4 among a sample of 1,500 telephone respondents, suggests that 65 percent of the U.S. public considers climate change to be a “very serious” or “somewhat serious” problem. The results mark a decline in public concern from January 2007, when 77 percent of participants told a Pew survey that they were seriously concerned about climate change.
The difference could be a matter of statistics. However, U.S. residents have been subjected to many confusing messages this year from conservative media, fossil fuel-dependent industries, and politicians who question the scientific certainty of climate change. The rise in contrarian voices coincides with the passage of a cap-and-trade bill by the U.S. House of Representatives and consideration of similar legislation by the Senate.
Intense political debate, coupled with colder weather in recent months, may have led to the increased doubt about the climate science, said Riley Dunlap, an environmental sociologist at Oklahoma State University.
“We’re starting to see the effect of this constant barrage of [climate change] denial penetrating society,” Dunlap said. “There is a constant belittling of climate change.”
The latest peer-reviewed science, meanwhile, indicates that many dangers associated with climate change are occurring more rapidly than previous studies predicted. Glacial retreat, ice sheet melt, and sea-level rise are intensifying, according to a recent U.N. Environment Programme report.
During a recent trip to Washington, D.C., UNEP Executive Director Achim Steiner acknowledged that climate science will always include levels of uncertainty, but that the science clearly supports taking action to reduce emissions now.
“There is no issue on this planet for which we have perfect knowledge,” said Steiner, who added that imperfection should not be confused with doubt. “In the absence of perfect knowledge and perfect certainty, people create a sense of uncertainty. That is dangerous.”
Still, climate change denial “counterattack” efforts been unable to convince much of the U.S. public, despite growing support for emissions reductions worldwide, Dunlap said.
“In the public mind, the science definitely isn’t settled,” Dunlap said. “Environmental groups and environmental funders need to take note of that and adjust their strategy and tactics accordingly.”
Article continues here.

